East Netherlands


Protein Transition – Meet the New Milkman

In order to develop healthier and personalised food, with a strong focus on protein transition, East Netherlands aims to experiment and scale-up the latest Smart Food Solutions via test gardens: various quadruple helix partnership set-ups like field labs, innovation & demonstration centres and living labs.

In a quadruple helix societal and governmental organisations join forces with knowledge institutions and companies in order to develop and test new smart food business models, giving consumers a more central position in the chain to shift from food chains towards a more holistic, sustainable “food system”, in which the relationship up to the primary producer is strengthened.

Be part of the protein revolution and get inspired by Tom and Bart Grobben. These two young innovative farmers tell how they transformed the milk business of their parents into a new business model. They believe in local, transparent and ustainable products. They created the first Dutch plant based Milkman for production from seed-to-product. A Short Food Chain, in order to deliver delicious local flavoured, Twente Soy Milk to consumers.

Sustainable Development Goals

All supported developments are directly connected to societal challenges and the UN Sustainable Development Goals (SDGs). And we are not only describing intentions and ambitions, but work with a hands-on mentality on demo facilities, implementation projects and other supporting initiatives.Regional partners, including regional authorities, also stimulate the uptake by acting as launching customer.

Watch video: other plantbased alternatives, like Lupin

Read more about our Farm to Fork approach in East Netherlands 

Website The New Milkman (in Dutch)