Innovation
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East Netherlands

The New Milkman – Vegan Soya Drink


Tom and Bart Grobben are the owners of The New Milkman (in Dutch: ‘Nieuwe Melkboer’ ). These two young innovative farmers tell how they transformed the milk business of their parents into a new business model. They believe in local, transparent and ustainable products. They created the first Dutch plant based Milkman for production from seed-to-product. A Short Food Chain, in order to deliver delicious local flavoured, Twente Soy Milk to consumers.

In order to develop healthier and personalised food, with a strong focus on protein transition, East Netherlands aims to experiment and scale-up the latest Smart Food Solutions via test gardens: various quadruple helix partnership set-ups like field labs, innovation & demonstration centres and living labs.

In a quadruple helix societal and governmental organisations join forces with knowledge institutions and companies in order to develop and test new smart food business models, giving consumers a more central position in the chain to shift from food chains towards a more holistic, sustainable “food system”, in which the relationship up to the primary producer is strengthened.

Be part of the protein revolution and get inspired.

Test Gardens

In order to develop healthier and personalised food, with a strong focus on protein transition, East Netherlands aims to experiment and scale-up the latest Smart Food Solutions via test gardens: various quadruple helix partnership set-ups like field labs, innovation & demonstration centres and living labs.

Quadruple helix

In a quadruple helix societal and governmental organisations join forces with knowledge institutions and companies in order to develop and test new smart food business models, giving consumers a more central position in the chain to shift from food chains towards a more holistic, sustainable “food system”, in which the relationship up to the primary producer is strengthened.

Watch video: other plantbased alternatives, like Lupin

Read more about our Farm to Fork approach in East Netherlands 

Website The New Milkman (in Dutch)

UPCOMING EVENTS


DIGITALHEALTHEUROPE SUMMIT 2021

The DigitalHealthEurope project, in