Since 2020, the regional partnership Think East Netherlands has formed the "Data-driven Transition in Food" icon. ThinkEast icon projects aim to profile specific strengths of the region in Europe, for example recently developed innovations of companies and the results of triple helix collaborations. In addition, an icon offers support in European project development on this theme and partners from the region join in. The core partners for the icon are the Foodvalley region, Food Valley NL, Saxion, OnePlanet and Oost NL. Various innovative companies, regional and knowledge parties are also involved.